We tell you when it isn't worth it
If an audit won't pay for itself at your size, we say so before you pay for one. Turning down work we can't justify is cheaper than doing it badly.
About us
The people behind the fix list.
We're a small ecommerce consultancy. We spend our days inside other people's stores, working out where the money goes and putting it back.
Our story
How we got here
TODO — replace the three paragraphs below. Worth covering: when and why the company started, what you did before, and the kind of problem you kept running into that made this worth doing.
Apex Pure Solutions started because the same conversation kept happening. A store owner would be spending more on ads every quarter and seeing less back, and nobody could tell them why.
The answer was almost never the ads. It was a checkout that asked for eleven fields, a shipping cost that appeared too late, a search box that couldn't find half the catalogue. Problems nobody owned, because they sat between the marketing team and the developers.
So that's the work we do: find those gaps, put a number on each one, and fix them in the order that pays.
How we work
Four things we hold to
These aren't slogans — each one changes what we do on a project, and each one occasionally costs us money.
Every change gets measured
One change at a time, with a clean window either side. Roughly a third of what we ship does nothing — and that stays in the report too.
Your accounts stay yours
Everything runs in your analytics, your store, your ad accounts. Read-only until write access is genuinely needed, and nothing to hand back when we're done.
The fix list is yours to keep
Written so your own developers can act on it without calling us. If they do the work instead, the audit still paid for itself.
Team
Who you'll actually deal with
The person who answers your enquiry is the person who does the work. No account managers in between.
TODO — replace with your real team. For each person: name, role,
and one or two sentences on what they actually do. The coloured square shows
their initials — change the letters in <div class="avatar">.
Delete any cards you don't need, or delete this whole section if you're a
one-person company.
Name Surname
Founder / Lead consultant
What this person handles — for example: runs the audits, owns the fix list, and is the one on the other end of the contact form.
Name Surname
Ecommerce developer
What this person handles — for example: migrations, theme work, and the integrations that keep stock and orders in sync.
Name Surname
Analytics & conversion
What this person handles — for example: tracking setup, funnel analysis, and measuring whether a change actually moved anything.
Company details
The formal bits
Registered details, for invoices, contracts and anyone who needs to check we're a real company before signing something.
TODO — fill in the table opposite. Delete any rows that don't apply to you, and add any your country requires (registration court, share capital, insurer, and so on).
- Legal name
- Apex Pure Solutions d.o.o.
- Registered address
- Street and number
Postcode, City
Country - Registration no.
- 0000000000
- VAT ID
- SI00000000
- Bank / IBAN
- Bank name
SI00 0000 0000 0000 000 - hello@example.com
- Founded
- Year